Surrealism Museum Experience
Surrealism Museum Experience
Surrealism Museum Experience
Surrealism Museum Experience
This project explores the design of an immersive museum experience dedicated to Surrealism. The goal was to create a space that not only educates visitors on the art movement but also allows them to engage with it creatively and interactively.


Roles and Responsibility
I spearheaded the
Surrealism museum project,
driving design,
development, testing,
and documentation.
I spearheaded the Surrealism museum project, driving design, development, testing, and documentation.
I spearheaded the
Surrealism museum project,
driving design,
development, testing,
and documentation.
Project Context
Project Context
Fall 2023
Project Context
Fall 2023
Team: Macy Bosworth, Dean Caroll, Tanvi Chand, Jack Gerber, Hope Jang, Durga Murugesan, Faye Ochi
Team: Macy Bosworth, Dean Caroll, Tanvi Chand, Jack Gerber, Hope Jang, Durga Murugesan, Faye Ochi
Team: Macy Bosworth,
Dean Caroll, Tanvi Chand,
Jack Gerber, Hope Jang,
Durga Murugesan, Faye Ochi
Project Context
Fall 2023
Team: Macy Bosworth,
Dean Caroll, Tanvi Chand,
Jack Gerber, Hope Jang,
Durga Murugesan, Faye Ochi
Roles and Responsibility
I spearheaded the
Surrealism museum project,
driving design,
development, testing,
and documentation.
Context
Context
Context
Context
Traditional art museums can be static and need more engagement, particularly for younger audiences.
Surrealism, with its dreamlike qualities and emphasis on the subconscious, presents a unique opportunity for an immersive experience.
Traditional art museums can be static and need more engagement, particularly for younger audiences.
Surrealism, with its dreamlike qualities and emphasis on the subconscious, presents a unique opportunity for an immersive experience.
Solution
Solution
Solution
Solution
An interactive museum experience that utilizes technology and creative touchpoints to:
Educate visitors on the history, artists, and key themes of Surrealism.

Educate visitors on the history, artists, and key themes of Surrealism.
Empower visitors to express themselves creatively through art-making activities.


Immerse visitors in the world of Surrealism through interactive experiences.
Video-Solution
Video-Solution
Video-Solution
Video-Solution
Features
Features
Features
Features
The Surrealism museum experience takes visitors on a journey through the dreamlike world of Surrealist art. Here's a glimpse into the key touchpoints that will ignite the users imagination!



Entrance
Prepare to enter a dreamscape! The museum welcomes visitors with a waiver that sets the tone for the unconventional experience ahead.
Entrance
Prepare to enter a dreamscape! The museum welcomes visitors with a waiver that sets the tone for the unconventional experience ahead.
Entrance
Prepare to enter a dreamscape! The museum welcomes visitors with a waiver that sets the tone for the unconventional experience ahead.
Entrance
Prepare to enter a dreamscape! The museum welcomes visitors with a waiver that sets the tone for the unconventional experience ahead.
Entrance
Prepare to enter a dreamscape! The museum welcomes visitors with a waiver that sets the tone for the unconventional experience ahead.



Touchpoint 1
The museum offers a unique opportunity to learn from the master's themselves. Visitors can interact with holographic representations of Surrealist artists like Salvador Dali and Max Ernst. These holographic guides will share insights into their creative processes and iconic works.
Multitouch tablets are scattered throughout the museum, allowing visitors to delve deeper into the Surrealist movement. These tablets provide access to information, including artist biographies, detailed artwork exploration, and interactive timelines.
Touchpoint 1
The museum offers a unique opportunity to learn from the master's themselves. Visitors can interact with holographic representations of Surrealist artists like Salvador Dali and Max Ernst. These holographic guides will share insights into their creative processes and iconic works.
Multitouch tablets are scattered throughout the museum, allowing visitors to delve deeper into the Surrealist movement. These tablets provide access to information, including artist biographies, detailed artwork exploration, and interactive timelines.
Touchpoint 1
The museum offers a unique opportunity to learn from the master's themselves. Visitors can interact with holographic representations of Surrealist artists like Salvador Dali and Max Ernst. These holographic guides will share insights into their creative processes and iconic works.
Multitouch tablets are scattered throughout the museum, allowing visitors to delve deeper into the Surrealist movement. These tablets provide access to information, including artist biographies, detailed artwork exploration, and interactive timelines.
Touchpoint 1
The museum offers a unique opportunity to learn from the master's themselves. Visitors can interact with holographic representations of Surrealist artists like Salvador Dali and Max Ernst. These holographic guides will share insights into their creative processes and iconic works.
Multitouch tablets are scattered throughout the museum, allowing visitors to delve deeper into the Surrealist movement. These tablets provide access to information, including artist biographies, detailed artwork exploration, and interactive timelines.
Touchpoint 1
The museum offers a unique opportunity to learn from the master's themselves. Visitors can interact with holographic representations of Surrealist artists like Salvador Dali and Max Ernst. These holographic guides will share insights into their creative processes and iconic works.
Multitouch tablets are scattered throughout the museum, allowing visitors to delve deeper into the Surrealist movement. These tablets provide access to information, including artist biographies, detailed artwork exploration, and interactive timelines.



Touchpoint 2
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.
Touchpoint 2
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.
Touchpoint 2
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.
Touchpoint 2
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.
Touchpoint 2
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.



Touchpoint 3
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.
Touchpoint 3
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.
Touchpoint 3
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.
Touchpoint 3
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.
Touchpoint 3
For a truly immersive experience, visitors can step into VR pods. Here, they can become part of the artwork, experiencing the fantastical worlds of Surrealist masters. VR pods allow visitors to interact with the art and create their surreal masterpieces using virtual tools.



Exit
After navigating the dreamlike world of Surrealism, visitors will emerge into a delightful ball pit, providing a playful and lighthearted end to their museum adventure. The ball pit offers a delightful escape into a world of pure fun.
Exit
After navigating the dreamlike world of Surrealism, visitors will emerge into a delightful ball pit, providing a playful and lighthearted end to their museum adventure. The ball pit offers a delightful escape into a world of pure fun.
Exit
After navigating the dreamlike world of Surrealism, visitors will emerge into a delightful ball pit, providing a playful and lighthearted end to their museum adventure. The ball pit offers a delightful escape into a world of pure fun.
Exit
After navigating the dreamlike world of Surrealism, visitors will emerge into a delightful ball pit, providing a playful and lighthearted end to their museum adventure. The ball pit offers a delightful escape into a world of pure fun.
Exit
After navigating the dreamlike world of Surrealism, visitors will emerge into a delightful ball pit, providing a playful and lighthearted end to their museum adventure. The ball pit offers a delightful escape into a world of pure fun.
Approach



Research
Primary Research (Probe)
A probe was distributed to gauge user reactions to different mediums (text, video, images) associated with Surrealist art. This helped us understand user preferences and emotional responses.
Primary Research (Probe)
A probe was distributed to gauge user reactions to different mediums (text, video, images) associated with Surrealist art. This helped us understand user preferences and emotional responses.



Secondary Research (Competitive Analysis):
Existing immersive museum experiences were analyzed to understand best practices for interactive exhibits and technology integration.
Secondary Research (Competitive Analysis):
Existing immersive museum experiences were analyzed to understand best practices for interactive exhibits and technology integration.
Testing

Users described the atmosphere as calm, mysterious, and unique due to contrasting elements.
Users described the atmosphere as calm, mysterious, and unique due to contrasting elements.

Users loved the focus on creativity, VR experiences, and modern displays. They enjoyed the immersive flow and optional social interaction.
Users loved the focus on creativity, VR experiences, and modern displays. They enjoyed the immersive flow and optional social interaction.

A few users found the initial screens (waiver/entrance) to be scary and suggested a design change.
A few users found the initial screens (waiver/entrance) to be scary and suggested a design change.
Next steps
Reflection + What I learned?
The Surrealist museum project was a transformative experience, pushing me to craft a user experience (UX) that transcended the digital. Weaving physical interactions, like the disorienting entrance and playful ball pit exit, with the dreamlike essence of Surrealism was invigorating. The "Probe" method, where we analyzed user responses to various mediums, became our compass. It wasn't just about the coolest tech; it was about tailoring the museum's emotional journey to how users connect with Surrealist art. Unlike any other project, this demanded a deep understanding of visitor flow and physical engagement within the museum space. This project wasn't just about designing a museum; it was about designing a feeling. The lessons learned here, from the importance of user research to crafting a cohesive experience, will undoubtedly enrich my future design endeavors.
Update museum walkthrough based on user testing feedback, including potentially making the screens for the first touchpoint and the waiver and entrance aspects less scary.
Make the museum more accessible by providing alternative options for those with disabilities.
Consider how many people the exhibit can accommodate and how to manage crowds to ensure a positive visitor experience.
Update museum walkthrough based on user testing feedback, including potentially making the screens for the first touchpoint and the waiver and entrance aspects less scary.
Make the museum more accessible by providing alternative options for those with disabilities.
Consider how many people the exhibit can accommodate and how to manage crowds to ensure a positive visitor experience
To see the project in more detail, please find the documentation link attached below:
Reflection + What I learned?
The Surrealist museum project was a transformative experience, pushing me to craft a user experience (UX) that transcended the digital. Weaving physical interactions, like the disorienting entrance and playful ball pit exit, with the dreamlike essence of Surrealism was invigorating. The "Probe" method, where we analyzed user responses to various mediums, became our compass. It wasn't just about the coolest tech; it was about tailoring the museum's emotional journey to how users connect with Surrealist art. Unlike any other project, this demanded a deep understanding of visitor flow and physical engagement within the museum space. This project wasn't just about designing a museum; it was about designing a feeling. The lessons learned here, from the importance of user research to crafting a cohesive experience, will undoubtedly enrich my future design endeavors.
The Surrealist museum project was a transformative experience, pushing me to craft a user experience (UX) that transcended the digital. Weaving physical interactions, like the disorienting entrance and playful ball pit exit, with the dreamlike essence of Surrealism was invigorating. The "Probe" method, where we analyzed user responses to various mediums, became our compass. It wasn't just about the coolest tech; it was about tailoring the museum's emotional journey to how users connect with Surrealist art. Unlike any other project, this demanded a deep understanding of visitor flow and physical engagement within the museum space. This project wasn't just about designing a museum; it was about designing a feeling. The lessons learned here, from the importance of user research to crafting a cohesive experience, will undoubtedly enrich my future design endeavors.





